Logo - Journeyer

Identity & logo design for 'Journeyer' - a website created by John G. Murphy exploring the stories and lives of people living and working in many different walks of life.   

Project

'Journeyer' Identity & Logo

Challenge 

Create a logo that gets across many different things and messages in a simple way. 

Result 

A suite of interchangeable logos representing each of the 5 elements that were important to the client to get across - wood, fire, earth, metal and water.  Each logo, while similar in design, varies in the background/destination visible behind the journeyer indicating the many different places he visits.

My Role 

Design

Creative Director

Eileen Dunne of Darling Design.