SPIN 1038 - Be First

SPIN 1038 is a top radio station in Dublin and is number 1 for music and entertainment. If you listen to SPIN FM you will be first in line to receive up to the minute music and entertainment news. Atomic won the industry pitch for SPIN FM and developed and launched their new brand positioning 'Be First'. 

Project 

SPIN 1038 'Be First' 

Challenge 

To communicate and reinforce the new brand position 'Be First" to SPIN FM's target audience of young, connected listeners. 

Solution 

The platform was brought to life in a series of iconic outdoor billboards, posters and print ads that showed the target audience directly plugged into famous artists. The posters featured the world famous artists, Florence Welch and Sam Smith. 

Photography by Joseph Ford. 

My Role

Assistant to senior Art Director, shoot location scouting, shoot art direction, sourcing/liaising with photographer/retoucher.