Branding and Advertising
Project
Design and layout of Simply Zesty's new employee Induction Document.
Challenge
Simply Zesty is one of Dublin's top full service digital advertising agencies and is a young, vibrant and exciting place to work. To reflect their culture and evolution of the company since it was established in 2009, they required a complete redesign of their new employee induction document to give it life, inform new recruits all about working in the company, excite them and help them feel welcome in their new role.
Solution
A colourful and impactful document design with clearly defined sections that incorporates client work using a vibrant diagonal grid layout inspired by the diagonal line in the 'Z' of 'Simply Zesty'.
On the front cover the two words of the company name sit on either side of the dividing diagonal line, 'Simply' in grey, and 'Zesty' in a vivid green, representing the two contrasting but complimentary qualities the company embodies, i.e. simplicity and clarity of ideas, thinking and solutions, along with the energy and excitement of the people and culture.
[sample of document pages shown]
My Role
Design, art direction, photography (welcome page image).