Roche - Event Branding

Roche are one of the largest pharmaceutical companies in the world and are leaders in providing diagnostic and pharmaceutical solutions that aim to make a profound difference in people's lives. Each year they hold a conference to lay out their plans for future. 

Project

Roche Annual Corporate Kick Off Conference Event Branding. 

Challenge 

To create a strong identity for their upcoming conference that will effectively communicate their objectives and ambitious and innovative plans for the future.  

Result 

Roche is a highly innovative and forward thinking company. They move ahead confidentially based on the knowledge gained from thorough research and scientific study. With this in mind, the event logo graphic was devised from a visual of the scientific symbol for an atom. This was combined with a rectangular shape surrounding the logo text, with a point on one end, relating to the shape of the Roche company logo while also signifying a move towards the future. 

My Role

Design

Creative Director

John O'Shaughnessy of Verve, The Live Agency