Branding and Advertising
Leinster Rugby is one of the most successful rugby teams in the world, and the leading professional sports team in Ireland. Unprecedented success on the field in recent years has presented the organisation with huge opportunities and also huge challenges.
Atomic are currently working with Leinster Rugby in order to develop and utilise the Leinster Rugby brand to improve the fan, follower and sponsor experience associated with the club.
As part of this Atomic launched Leinster's new brand positioning 'From The Ground Up' along with a campaign to promote Leinster season tickets for the season ahead.
Project
Leinster Rugby ' From The Ground Up'
Challenge
Launch Leinster Rugby's new brand positioning 'From The Ground Up' while simultaneously promoting sales of season tickets.
Solution
Everyone who supports and loves Leinster Rugby has an important role in driving Leinster forward...from the groundsman to the supporters, the coaches to the diehard fans...everyone plays their part, from the ground up.
A through the line campaign incorporating print, press, web and an impactful online video communicates how vital the supporters are to Leinster's success and how through their passion and love for the game and the team, they are with the players through it all, every step of the way.
My Role
Part of creative concept team, video storyboards design, social media graphics design, assistant art director, video shoot art direction, sourcing/liaiasing with director/post-production house.