Branding and Advertising
Kildare Village is a luxury shopping outlet in Ireland offering a range of luxury brands in a charming open-air village setting at exceptional value for money.
Project
Kildare Village 'Step into the Story'.
Challenge
For Christmas 2014 Kildare Village wanted to create a series of videos to promote the village in the run up to Christmas and encourage people to visit. As part of a larger group of chic outlet shopping villages an overall theme of 'Step into The Story' was developed. Our challenge was to adapt this theme to Kildare Village and make it work for their particular audience.
Solution
Tapping into the emotional reasons why people buy Christmas gifts for their loved ones, we created a series of 3 short videos that told the personal story behind the gift being bought. A video was created for a girl looking for a gift for her best friend, another for a son buying for his father and the third was a man searching for the perfect gift for his wife.
The videos show the shopper browsing through stores in Kildare Village while their thoughts are narrated by voiceover. At the end, we see the shopper finding the perfect gift, purchasing it and signing off the gift note where it's revealed the voiceover was the message that they wrote. The videos were published on the Kildare Village You Tube Channel and seeded online. To date the videos have already attracted over 82,800 views.
My Role
Concept generation and online video storyboard sketches.