Branding and Advertising
Project
Brand identity & logo design for Kate Malone HR.
Challenge
Kate is a senior Human Resources professional with many years experience working at director level for a range of large companies including The Irish Management Institute, Trinity College Dublin, Kerry Group and Concern Worldwide. In 2022 she branched out on her own as an independent HR consultant and required a brand identity and logo to launch her new business and unique offering.
Kate is a consummate professional who creates and implements strategic plans and organisational HR activities in line with corporations future direction and goals. She is also a people person and exudes warmth, personality and flavour in her interactions with others. Her branding needed to balance these opposing but complimentary elements in order to fully capture the essence of her new business.
Result
An elegant, mature logo suite was developed combining Kate’s name with a unique customised word mark indicating the nature of her business.
An inviting, vibrant and soothing colour palette of dark green, pale green and warm yellow was chosen to communicate growth, stability, drive, depth, energy, confidence, friendliness and security…all qualities of Kate Malone HR.
My Role
Creative Direction and Design