Just Energy Ireland Launch

In 2017 leading global retail energy provider Just Energy launched into the Irish market. Specialising in electricity and natural gas commodities, energy efficiency solutions, and renewable energy options, the launch marked another exciting and important milestone as the company continues to grow its international brand presence. As a global company with 20 years of experience, and approximately 1.5 million customers across North America, the UK and Germany, Just Energy’s launch into Ireland offers Irish customers a range of innovative energy solutions that deliver comfort, convenience and control.

Project

Just Energy Ireland Launch  

Challenge

To launch Just EJust Energynergy into the Irish market with a fresh, innovative, eye-catching outdoor and radio campaign that communicate the key brand messages of affordability, convenience and control to Irish energy consumers.

Result

We created a series of large impactful outdoor ads incorporating billboards, bus shelter ads, bus side ad formats and more. These were accompanied with straight-talking, clear-cut radio advertising that spoke directly to Just Energy’s target audience.

The campaign was very successful, delivering on key Just Energy targets around awareness and customer acquisition.

My Role 

Creative Direction, Art Direction, Design, Finished Art, Production

Copywriting and Joint Creative Direction

Paul O’Loughlin