Guinness - April Fools' Day Online Campaign

Concept/Spec work for Guinness. 

April Fools' Day is always a great time for brands to show their sense of humour and bring out a fun timely April Fools' campaign. 

Project

Guinness April Fools' Day Campaign. 

Challenge 

Come up with a simple, fun, April Fools' Day campaign for Guinness to engage fans and increase brand loyalty. 

Solution 

Guinness Shaving Kits for Men. The best fibs are ones that have an element of truth and could be believable. With Guinness frothy head and natural ingredients its not totally inconceivable that it could be used to make men's shaving products. 

Banner ads advertise the new Guinness Shaving Kits for men and direct people through to a microsite where they can learn more and enter their details to be in with a chance to receive a kit for themselves. Upon clicking 'continue' all is revealed when a pop up appears announcing that it's all a big April Fools' Day prank. As a consolation, the person is still entered into a draw to win one of 100 luxury barbering treatments at an exclusive Dublin grooming emporium. 

My role 

Concept generation, Art Direction, Design and Copywriting.